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A concept solution focused on helping users that want a “starter kit” of multiple products to decorate a new apartment.


2 Weeks


Solo Project

Problem Area

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Through customer surveys, House2Home has found that many of their customers have just moved into a new home or apartment. These users want to buy multiple items to personalize their new place- but, they don’t feel confident doing it on their own. House2Home sees an opportunity to help people find a great “starter kit” of items to instantly decorate their new place.


A survey questionnaire that matches users' needs and constraints to the right products to decorate their new home.

Business Opportunities

This feature would be helpful for a business like House2Home because as the research shows, most buyers get overwhelmed with too many options and the time-spent looking for items to buy that they don’t purchase anything at all. This tool will help buyers feel confident about their purchases by narrowing products down to the users needs and increase businesses sales.



Reduce the number of people abandoning the website and cart.



Convince buyers that the products are right for them based on their answers.


New Tech

Ignite interest in new potential customers.



Understanding problem space

Defining project goals

Forming a schedule


Competitive Analysis

User interviews (5)

Persona Creation


Crazy 8's


High Fidelity/Prototype


User-based testing (5)

Design Changes


Competitive Analysis

Survey the problem space through competing state-of- the art solutions

User Interviews (5)

Understanding the user needs and various pain-points, of various stakeholders

I divided the research phase into two phases - a primary research phase where I understood the context of the problem, conducted initial stakeholders interviews and audited existing solutions.

This was followed by a secondary research phase where I conducted 5 user interviews and synthesized all of this data to help me build personas and design ideas.

Who did I interview?

2 interviewees were college students, 3 were just starting out in their career

Recently moved or in the process of moving houses/apartments

Spends more than $100 a year on home decor

Insights + Themes

Theme 1 - Affordability

Insight 01

Users wanted to purchase a few things, but it was hard sticking to a  budget

Insight 02

Doesn't want to commit to buying expensive things that will be difficult to move in the future 

Theme 2 - Decision fatigue / Uncertainity

Insight 03

Get's overwhelmed and ends up not buying anything

Insight 04

Doesn't know which items are the most important to pull off the look they want

Insight 05

Find cool items they like, but never know if they’ll all look good together in the same room


Based on insights and observations from the research methods, I created a persona and their goals and frustrations

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Website Feature

Questionnaire Survey

Product Item Recommendation Feature

A feature to refresh a product suggestion 

Crazy 8's

For the final results page which would recommend the customer products to buy based on their survey answers, I completed a Crazy 8 exercise to brainstorm ideas of what that screen should look like and include. I wanted the final solution to tick the following boxes: 

  • Not leave the customer frustrated with too many options to choose from but still give them the freedom to add more items if they want or change a recommended item if they didn’t like the suggested product. 

  • Show the customers tips and inspiration of what to look for in an item when styling their new apartment.


For the results page I picked the screen that would recommend however many products the customer specified that they are looking for in the survey with the option to refresh a product to suggest a new product of the same category.


The results page would recommend items based on:

  • Customers budget

  • Customers style preference

  • How many items the customer wants to purchase

  • The weight, size, and transferability of each item based on the customers preference

  • Which type of decorations the customer is looking for

  • Which items the customer is looking to buy specifically

Hi-Fidelity Designs

Key Screens

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Usability Testing

I conducted moderated in-person testing at two different businesses in my town. I picked (5) different users ranging from 20-31 years old. I asked them the following questions and had them walk me through the prompts listed:

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Qualitative Questions

To gather thoughts, feelings & impressions
  • Are there any questions in the survey you think are missing? 

  • What is your thought process while taking the survey? Do you wish to see one question before the other? Are there any that are out of order?

  • What do you think of when you see these design colors and fonts?

  • Are there any answers that are missing on the survey that you wish to choose instead of what is already there?

Quantitative Tasks

To identify any usability problems
  • What do you think the (refresh) button would do if you clicked on it?

  • How would you add a suggestion to your list of recommended products?

  • How would you exit the survey results and go back to the main home page?

Key Learnings 


The men who I interviewed appeared stuck on the question which asked them what their style preference is. Some asked for an additional link to a quiz which would help them find their style preference while others wanted the option to choose ‘no style preference’.


Some interviewees wanted an option to select ‘studio’ or ‘all of the above’ as an option for what room they are decorating for.


Thought the color palette appeared old instead of young and fresh.

Final Prototype


I had positive feedback from interviewees regarding the survey. The male participants discussed how it would help someone who isn’t design-savvy create a home for themselves by letting the survey pick out decorations for them. It leads them to feel more confident about their purchases rather than second-guessing their decisions.

Future Roadmap

Future Research + Changes

While the testing phase went well and interviewees had positive feedback regarding the helpfulness of what the survey could do for them, only true data showing increase of sales for the business after a customer takes the survey would show if the solution truly works.

What I learned


A huge lesson for me during this design sprint was to not attach myself to the design. I needed to pick colors that fit the brand and the target audience even if I don’t personally like the UI


How to ask better questions during the testing phase. I knew ahead of time that testing this project might be difficult since it is so straightforward with few interactions. I found that asking the right questions helped with feedback and re-designing the site to better fit the user's needs.

Thank you!

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